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About Me

I am a business research analyst, currently based in Mumbai, India. I have over 9 years of industry experience in Marketing and Business Development, with initial experience in the technology sector in the areas of business development, marketing communications, audience marketing and channel sales, and experience in the outsourcing services sector in the areas of business research and analysis and direct marketing.

I have also managed effective utilization of an umbrella brand across diverse activities in one of my previous jobs.

Currently, I provide freelance consulting in the areas of business research and analysis, strategic planning, marketing and communications. I track, report and analyze metrics to identify trends and emerging opportunities. I support business-decision making by studying business risks, issues and strengths. I do customized research and competitive analyses based on secondary sources (publicly available market data). I develop business plans to provide input and recommendations for marketing/business strategy decisions. I write business research reports, presentations, articles and business proposals for small and medium businesses. I also offer technical writing and copywriting services.

I hold a Bachelor of Engineering degree in Electronics & Commmunications from Bangalore University.

To download a copy of my resume in Microsoft Word document format, please click here.


 
 
   

Recent Projects


  • Brand positioning and technical marketing for a LMS solutions provider in the United Kingdom

  • Study the potential of a proposed business for providing "IT Coaching" to CEOs

  • An insight into Credit Crisis: SlideShare.net. Please view my presentation, "Credit Crisis: Is There an End in Sight?" here.

  • Study the Indian Retail and Sports Industry, analyze the market and competitors, and propose a distribution strategy for a multinational sports goods company.

  • Identify and evaluate the top 10 electronics drop-ship companies in the United States, analyze their sales and inventory data against requirements specified by the client, and recommend the best drop-shipper for a start-up company in New Jersey.

  • Technical Report on feasibility of product integration of an indigenous backup technology with 5 leading Backup and Storage Software Vendors, for a software solutions company in Spain.

  • Market study, competitor analysis, global product sourcing (OEMs), product portfolio planning and pricing strategy for a new business launch of a lifestyle brand in US.

  • Market study on open source online auction/marketplace software providers, for a software solutions company in Netherlands.

  • Web copy content creation with Search Engine Optimization (SEO), for a top 10 International Moving company.

  • Consultancy regarding market positioning for an online “how-to” guide.

Achievements

best freelance writers

I have been recognised as a Top Writer on Odesk, and as a Top Coder on RentaCoder.


 
 
   

Articles

I periodically write articles on subjects that I find interesting. Read these in the My Takes section of this site.

 
 
   

Contact Me

If you would like to know more about my services and projects, please send me an e-mail at chitra.raghavan@gmail.com.

 
 
   
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