The services include secondary research, analysis and consulting. All relevant publicly available information is gathered, filtered and analysed to draw up a research summary based on your specific business requirements.

The following types of research and analysis are undertaken:

• Research and analyse existing, emerging and potential markets
• Identify and analyse trends and opportunities
• International market and competitor analysis
• Data gathering and building database
• New market entry

Method

After learning about your business requirement, a preliminary research is done to understand the industry/market/business scenario and a questionnaire is developed. A discussion is initiated to evaluate the specific business requirements. A proposal is drawn based on the research objectives and sent to you along with time and effort estimates required to complete the job. Once the proposal is accepted, the work is commenced. A status update is sent at intervals agreed upon in the proposal. On the promised delivery date, the report findings are summarized and presented as:

• Written reports (word document/PDF)
• PowerPoint presentations
• Spreadsheets (excel)
• Any other prior agreed upon report format

Charges

The work is charged as a one-time charge based on the time and work estimates specified in the proposal. These charges cover all actual reasonable and necessary expenditures, which are directly related to consulting services. These expenditures include, but are not limited to, expenses related to sourcing information, telephone calls, internet charges, travel expenses and delivery charges for printed materials, postage and taxes as applicable. There are no hourly charges.

Some of the marcom projects undertaken are:

• Business plan writing
• Sales letter creation
• E-mail campaign planning
• RFI/RFP help
• Web site content creation
• Direct mail campaign planning
• Corporate business presentations
• Marketing collateral development

Copywriting Services

The following types of copywriting are handled:

• Marketing copy
• Article writing
• Editing/rewriting

If you would like to use any of the services mentioned above, please send an e-mail at chitra.raghavan@gmail.com.